by The JADE
Malaysia is a multiracial, multilingual and multicultural society. In such a blended cultural environment, how would companies expand their markets by embracing and leveraging the wealth of languages and cultures in the country? Although most web browsers do provide the functionality to auto-translate website’s content, you certainly wish to do better than that, e.g. to tailor your website content for clients speaking different languages.
Let’s begin by exploring why companies should not venture within the confines of relying solely on a single language.
1. Smaller Audiences
A website that only uses one language will obviously limit the audience to people who can understand that language. This limitation results in missed opportunities to reach potential customers who communicate in other languages, consequently hindering the growth of sales and market share.
By incorporating website content in at least two languages, a company can craft an inclusive image that resonates across diverse markets. This approach not only attracts potential customers from various language backgrounds but also expands the market.
2. Impeding Business Growth
In the era of globalization, especially in a multicultural society like Malaysia, if a corporate website only uses a single language, it is tantamount to giving up the market in other languages and cultures.
To achieve breakthroughs in a multilingual and cultural society, companies must utilize language as a tool to extend beyond their original market and enhance their corporate image. By having a website in various languages, it helps companies connect with multilingual and culturally diverse markets. This not only fosters trust and affinity among a wider customer base but also amplifies brand visibility and influence.
As a leading professional translation studio, The JADE Studio prides ourself in offering exceptional advantages and services:
Experienced Translators: Our team comprises seasoned translators with extensive experience, ensuring an accurate conveyance of brand spirit and value.
Thorough Proofreading: We provide two rounds of proofreading to guarantee precise and smooth translations.
Multi-language Expertise: Our multi-language translation services empower brands to enter new markets, leaving a positive impression on potential customers.
Timely Delivery: We commit to completing translations promptly, enabling timely dissemination of information to audiences and potential customers.
Our dedicated translation team consists of 10 professionals, each specializing in different languages such as Chinese, Malay, English, Indonesian, Korean, Japanese, and more. Leveraging our profound understanding of linguistic and cultural differences, we deliver expert translation services across various fields.
In our 8-year journey, we’ve successfully translated around 7,000 documents, 20 books, and 30 films. All our translations were not only completed in time, but also underwent a minimum of two rounds of proofreading, ensuring accuracy. Our unwavering commitment to professional service and stringent quality control has led to an impressive customer satisfaction rate of 98%.
Choosing to delay website content translation due to a lack of staff might result in missed business opportunities. Relying on AI tools like Google Translate or ChatGPT to provide a generic translation, on the other hand, lacks the nuanced representation of your brand’s spirit and values.
Now is the opportune moment to consider professional translation services to elevate your brand in the market. Contact us promptly and let The JADE become your trusted translation partner, offering accurate, smooth, and professional services. We are here to help you overcome language barriers, expand market share, and distinguish your brand from the rest in both Malaysian and international markets.
