The JADE’s special online platform, JadeMag, is a homonym of the word “text”(文字), and the abbreviation of “Jade Magazine”(文誌) in Chinese. The design of JadeMag logo applies the minimalist concept by using mainly straight lines, it is then integrated with punctuation marked subtly on the Chinese characters which serve as the basis. The logo represents Jade Studio’s attitude towards language and writing, which is the initial aspiration of nourishing and enriching life with the most basic elements of words.

The word “JADEMAG” in the logo replaces M with the image of a book. At the same time, the front of the book is an alphabet “E” which represents the cyberspace. The design implies JadeMag’s dedication in continuing traditional publication, and concurrently using the online platform to convey Jade Studio’s conviction.

Initial aspiration is the driving force for a kick-start, it is also an enthusiasm for persistence; creativity is the fundamental for ideas generation, and the lifeline for progress. JadeMag’s spirit is in the light of “aspiration remains, creativity transcends”. In addition to the sharing of articles and publication stories, JadeMag also paves paths for its readers towards appreciating life with the kaleidoscopic nature of words.